Organisations of all sizes, from fintech start-ups to global corporations, from local governments to transnational agencies, have one core common asset: their reputation.
The twin task of promoting and protecting the reputation of an organisation has both financial and strategic value, as reputations take decades to build and moments to destroy.
This is where we come in.
We provide the analysis, strategy, tools and training to
– promote reputations when times are good
– pre-empt and prepare for challenges when threats emerge
– protect the reputation when things go wrong and
– rebuild it when the storm clouds have passed.
We work with our clients to ensure a clear path to restoring their reputation and preserving their brand.
We use a number of disciplines to achieve this, including: corporate communications for the leadership team, public relations, change management and employee engagement strategies, issue management and crisis media training, messaging and content generation for social, conventional and internal media.